Careem is a homegrown online platform in the MENA region. With the support and suggestion from the regional audience. They optimized themselves to become highly accepted in the region. Initially, careem started with car rides. Which was a new concept for the people from this region. Which attracted the users to get a taxi/cab quickly. Earlier we need to wait on the road or use the customer care phone number. To book a cab, even though in UAE those services were prompt. It also helped the users but something was missing. It was not convenient enough with the changing world. Due to the high penetration of Smartphones Careem was able to build its strong business model since its inception in 2012.
Every successful company or business will get watched by competitors or international players in the market and because of this UBER acquired Careem in the year 2020. With the solid native acceptance of Careem along with the technology from UBER. Careem was able to serve its customers in a better way, which helped in getting more users and thereby becoming a super app in the region.